Rihanna’s “Lift Me Up” broke three US radio records

Rihanna’s “Lift Me Up” is off to a great start and its first full tracking week didn’t even end yet. Multiple sources, including her own A&R Omar Grant, who is also the Co-President of Roc Nation Music, confirmed that the song already broke three US radio records.

Billboard’s airplay rankings now powered by Mediabase: How does it affect Rihanna?

With 26.6 million impressions, “Lift Me Up” has now the “highest first day US radio audience of all time”. No other song reached more American people on its debut day! It even got confirmed that the song was played 5,177 times on its first day, making the “Black Panther: Wakanda Forever” title track the song with the “most first day US radio spins of all time”. It’s also reported that the song was added 519x across all formats in its first week, breaking the record for the “most mediabase adds of all time in a single week”.

Billboard revealed midweek that “from now on” Mediabase will be in charge of Billboard’s airplay rankings, discontinuing Nielsen. Knowing that Rihanna has an immense power in radio, this new rule might have positive affects on “Lift Me Up” and all of her future releases. Some insiders forecast that with Mediabase’s involvement, radio might weight more for the Billboard Hot 100. Mediabase is owned by iHeartMedia and operates in 180 markets across the USA and Canada.